Dear Travel Agent,

We all know that most people enjoy traveling. I like to believe that ALL people do, but somehow, beyond my comprehension, (LOL!) that is not true. We also know that many believe they can NOT afford to travel.

This is what I want to talk about, and no, I am not going to talk about teaching them to become travel agents!

I want to talk to those travel agents who are willing to go after the huge number of people who believe that they cannot afford to travel, and show them how to prioritize their wishes and make their travel dreams come true.

If you are the one of those agents, keep reading, because I can help you with many ideas!

First, we need to convince these types of people that everything is possible IF they wish and plan for it. People can see themselves doing things in the very short future; planning something for 2019 or 2020 seems too away. But, once we turn that thought around, it is already 2018, and those future dates will happen whether we plan for them or not. So, why not plan for something beautiful in their future, and give them something wonderful to look forward to.

Then we can offer some of the solutions for how to make it happen. I have heard many incredible stories from travel agents and/or clients. They have quit a bad habit and saved that money. Or tried eating healthier meals at home instead of eating out and putting the saved money aside. Drinking coffee at home or making it in a coffeemaker in the office instead of paying for the expensive Starbucks, and putting aside that money. Walking places instead of using the car …… Do you get the idea?

When you give travelers these examples of ways to save, and then multiply them by the days until the planned trip, you get a nice amount of money to fund a wish that they turned into a priority.

To that, you can add ideas to a bucket list with your prospective client (I will talk more about this next week) and get them more engaged with you and what you can offer them.

There is a huge segment of the population who would love to have a travel agent guiding them and holding their hands as they plan to travel. Once you find them and show them what you can offer, they will trust you, recommend you to others, and keep you on file for their next trip.

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