Dear Travel Agents,
We get asked this question over and over again: When is the best time to travel to …….?
My best answer is: It depends!
There are basically at least 2 seasons in each destination: high and low. High season is the most popular time to go. It could be related to the weather, to events, or to a natural event like migration of animals, or the northern lights, etc. Low season is the least popular time of the year to go, and for the opposite of the above reasons
Some destinations have shoulder seasons, which occur between low and high seasons.
Prices for everything are higher during high season, and lower during low season.
A great trip depends on many factors, so let’s look at them, and not in any particular order:
- Price or budget: Traveling to the destination during low season will make it more affordable. Low season brings many advantages: service from the hotels, restaurants, tour guides and taxis is better, and lines at museums and places to visit are very short. There is also a greater chance of being upgraded at hotels.
- Inflexible schedule: Many times clients need to travel during a specific time of the year because of work or school schedules. That will be the best time for them to travel.
- Combining an event or obligation with a tour of the destination, such as when a client already has a convention or a wedding in the destination and wants to use some extra days to combine with a tour package.
- Win of a raffle (sometimes from a fundraising event, or even a gift). Clients may already have a couple of hotel nights, or even airfare to a destination.
It is important to find out the low and high seasons for each destination so you can best inform your client, but make it clear that whenever the client wants to visit, it will always be the best time for them to travel – and tell them why!
For more information please contact me at AskRosana@aol.com
Why do we sell travel? Once we cross off the top reasons, such as the fact that we LOVE travel, and we WANT to make people’s dreams come true – we get to the bottom line. We sell travel because it is our business, and we are in business to make money.
Selling airfare is an aspect of travel that can be quite profitable, but many agents think they can no longer make money selling airfare to their clients. They are wrong! If an agent builds a relationship with an Air Consolidator, not only will they be able to sell a complete travel package to every client – they will also make more money for themselves!
Almost every trip has an airfare component. If your clients are traveling internationally to take a tour, they need to get there. If they are taking a cruise, they need to be at the port to embark. Even when visiting family across the country, they will want to fly.
You may not always be able to save your clients a huge amount of money when booking air as compared to booking online – but you will be offering them all the support that a consolidator can offer. In the event that they need assistance with a flight change, or re-routing, a consolidator can help. Try to get that type of assistance from an online booking service! You just can’t.
I have found a great resource that can teach agents about working with air consolidators, and offers information about many companies who sell airfare ONLY to travel agents. I suggest you visit (www.FindAConsolidator.com) and learn a little more about making money selling airfare!