Dear Travel Agent,   

How many of your clients can travel often, and how many clients have been referred to you?

This is a rhetorical question; I am not actually trying to do a survey, but just want you to reflect on these questions.

A travel agent’s world would be a perfect place if only all their clients would travel few times a year, and if they all referred their friends and families, and their friends and families would take their recommendation and become perfect clients, and so on….

Unfortunately, not every client can travel that often because a word in the dictionary, “budget.”  Others don’t travel to some destinations or even cancel their plans because of another word, “fear” (of hurricanes, terrorism, earthquakes, security, epidemics, etc.)

Let’s focus on BUDGET. It is definitely a very personal and delicate subject that needs to be discussed with each of our clients. Some wise posts on social media, or comments in general when socializing can put a great spin of this conversation, and demonstrate the benefit of the business of travel. I do that quite often in my posts, by using comparisons:

•  Travel is cheaper than Botox, it doesn’t hurt, and it lasts longer!
•  An experienced travel agent may be able to help you better than a therapist can. Tell them your problems and she/he will send you to a paradise destination.
•  For cigarette smokers, quitting a pack a day habit can pay for travel once a year
•  Traveling once a year keeps the doctor away. (Think how much more relaxed and less stressed one feels, which can help reduce the effects of diabetes, high blood pressure, high cholesterol, etc.)

By giving your clients food for thought, you can help them prioritize things in their lives, and provide incentive to budget more for travel. You are just stating the truth, and showing them reasons that living a full and enjoyable life has an impact on the other word: FEAR.

We need to live every day to the fullest, enjoy every picture, every place and every memory. Life in this world happens only once, so we need to make the most of it.

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