Dear Travel Agents/Advisors,

In the world of social media, what do you really need to promote yourself and your travel business? If you are a one-man/woman show, my answer is so simple: YOU!

Yes, that is it!

I am not going to discourage those who STRONGLY believe in a colorful and beautiful website, logo and business cards (I am not here to argue!) but your face (currently), your enthusiasm, and your presence – together with your phone number and name will bring you more clients than all of your promotions on social media put together.

But how?

Become a conversation piece everywhere you go. Wear a cap with the name of the country or place you visited (or buy one on the internet just so you can talk about it). Wear a t-shirt, bag, any souvenir you can show. Where to wear it? To the market, stores, church, community center, park, or even to people’s homes.

I recently bought a very colorful apron in Barcelona when I was there in May. I decided to wear it when I had my family over. I was so happy to show and tell. My son asked me where I bought it. I answered, “Can’t you see? In Barcelona!”  And he said, “No mom, Barelona!” They forgot the letter “C”!  LOL!

Salud!

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