Dear Travel Agents/ Advisors,

As my followers already know, I like to compare travel agents to doctors. Some doctors specialize in an area of medicine, and others prefer to be general practitioners.

There are advantages to being a travel agent with a specialty. Chances are, you know the destination better than other agents do.  With that knowledge, you may be able to offer a better value for the price you quote. Once they travel, your clients will be more likely to recommend you.  A specialization also makes it easier to target your network with a better focus in your advertising.  To top it all off, your specialty is something you are personally passionate about. 

However, if you decide to specialize in a very narrow aspect of travel, you will have a smaller audience. For example, a travel agent who specializes in doing wine tasting only in Mendoza, Argentina would not have as broad of a specialty as one who specializes in wine tasting around the world. You could broaden your specialty to an even larger audience by offering tours for wine and different spirits in different countries, with classes and blind taste tests.

A nice way to promote certain destinations to an undecided group interested in travel that includes wine and/or other spirits, is to have an event and offer different bottles of wine/spirits from different countries. Do a blind taste  where people in the group give points for taste. The winner could decide the country or destination the group will visit. Creativity is the name of the game!

Feel free to pick my brain for other ideas for becoming a specialist in an aspect of travel, and how to promote your specialty to groups.

Cheers!

Rosana Chermisqui – Your Mentor

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