Dear Travel Agents/Advisors, 

I hope you are enjoying the start of the summer season! 

The end of June starts the summer in the northern hemisphere, and winter in the southern hemisphere. Spring started in April in the northern hemisphere of the planet, at the same time as the southern hemisphere started to experience the beautiful changing of colors of the autumn, or fall.  

Countries closest to the equator experience very little change in terms of temperature: Ecuador, Uganda, Kenya and other countries. (Please see a world map for more.) As most of Ecuador is in the southern hemisphere, June to September is considered to be winter, and winter is generally the dry season in warm climates. Spring, summer, and fall are generally the “wet seasons” while winter is the dry (with the exception of the first month of fall being dry).

Why am I telling you all of this? There are two big factors that can influence a prospective client’s decision to visit different countries: 

 With climate change, even though it may be spring season, in many countries or parts of those countries it is still raining and cold. So, make sure you don’t promise sunny weather in June when you have no control of delivering on that promise. 

 The seasons and weather (rainy or dry) determine if it is high, low, or shoulder season for travel. Prices change completely. When it is very inexpensive to visit a country, make sure your prospective client is aware of the weather he/she will be experiencing. For example, while offering a beach lover Australia in August just because the price is right, you will be looking for lots of complaints.

You can never guarantee good weather during the time of travel, but some homework from the travel agent is required to make sure the client will enjoy the vacation based on his/her expectations and the value of the tour package.

Feel free to pick my brain for more ideas on how to provide the best information to your prospective clients.

Cheers,

Rosana Chermisqui – Your Mentor

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