Dear Travel Agents/ Advisors, 

How many times have you been approached by someone surprised that travel agents still exist, now that we live in the Internet/Google/Expedia world?

You can reply to these comments with a question, “How much do you value your privacy?”

If you follow my blogs, you know that I compare the profession of travel agent to that of a doctor. As a doctor, privacy is more than expected. The same goes for Travel Agents, who will not sell or “lend” private information to any other party. All conversations take place via email, phone calls and/or text messages, and are private and not disclosed to anyone.

Remind prospective clients and clients that if you were to “sell” their information to other parties and make money that way, you could sell airfare, hotels and even a tour for below the quoted price. Your “profit” could be made by selling their information, which could be very valuable.

Nothing in this world is free, and everything has a price tag attached to it.

Remind them that the next time they go shopping online and provide their information, others are receiving their priceless personal data. Even the security installed in their computer is being compromised by their own actions.

The privacy between clients and travel agents is priceless. Working with a travel agent doesn’t cost more when you compare apples with apples.  Remind them that buying travel over the internet doesn’t give them the empathy, answers, or even offer the excitement that working with a competent Travel Agent offers.

I hope you are dealing with smart travelers, and forwarding them this blog will show them your real value!

Cheers!

Rosana Chermisqui – Your Mentor

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