Are you taking advantage of Zoom?

Dear Travel Agents/Advisors,

I admire creativity, especially new ideas that come from necessity during difficult times. These are the ideas that last longer and are more impressive to the community.

Zoom is a great tool for Travel Agents/Advisors to promote destinations and afterward use the venue for questions and answers. It can also be used to organize groups and even to promote single clients looking for potential roommates. It is more effective than a webinar because people can communicate between themselves and at the same time, the presenter. The Travel Agent will have the opportunity to show what a fun and knowledgeable person she/he is.

Using videos of destinations, and maybe having local tour guides to show some great places to visit, now is the perfect time to invite clients and prospective ones to come and “virtually travel” to a place before paying the deposit.

A great idea is to record the Zoom meeting live, and later promote it through social media and YouTube, and on your website. Advise your crowd before recording that you will be doing so, so if someone has an issue with having their face shown they can turn off their camera. They can also use their initials instead of their name if they prefer.

Practice ahead of time with this platform. Avoid reading from a text; be natural and speak from your heart. So the presenter does not have to multitask, have someone else in charge of authorizing people into the Zoom and mute everyone but the speaker. Once you open for Q&A let your assistant open each individual microphone and close after the question to prevent background noises that can be very annoying.

Remember that your audience will be engaged if you are fun, knowledgeable and show yourself to be an expert on the subject and with Zoom. There are more travelers now than before looking for more information from a real person instead of search engine. Make sure you grab them before someone else does.

You can do it!

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