Dear Travel Agents/Advisors,
Let’s talk about FEAR, how real it is, and how we can expect travelers to deal with anxiety and fear of going back to traveling after (or even before the end of) a global pandemic.
In my opinion, it will be easier for people who want to travel but have lost their jobs to find the money to travel, than for those who are scared of catching Covid-19 to find a reason to go someplace.
The good news is that most Americans are ready to travel as soon as the lockdowns are lifted. We also know for a fact that the number of bookings of cruises (not counting those rescheduled) are already greater than the same time last year.
We also know that because of different budgets for land tours and cruises, more and more people can afford to travel. They can pay in payments or they use credit cards for this. Many people believe that travel is great therapy and that they deserve it, even more so now after going through hard times like this horrible pandemic.
So how to deal with FEAR?
Fears are psychological, emotional and physical. The best way to help someone with fear is to acknowledge that it is real, and slowly give them facts that can help them believe that they should feel safe.
How? Collect information about how airlines and cruises will be proactive in protecting everyone against getting the virus. How hotels in many countries will do a good job by being totally disinfected. How buses and restaurants will be working, and so forth.
Maybe the first task for travel agents/advisors will be to focus on the ready travelers. First the ones who can afford to travel, and then making very budget conscious itineraries for those who need a break before going back to work. Not everyone thinks alike, but I can assure you that many believe that a fresh new start begins with a beautiful break from everything to reenergize and bring more positive energy to a new beginning.
Slowly but steadily gather information for the clients with FEARS, and then, when you least expect it, you have a long list of new clients, PLUS great experience in the psychology of your business.
I love a quote from Einstein and truly believe in it. Think about it when you are moving ahead with your business:
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
Every day is an opportunity to grow yourself and grow your business! You can do it, despite the pandemic, despite negative people. Believe that everything is a miracle – like you are!