Dear Travel Agents/Advisors,

Every time I write a blog or I post something on Facebook or Instagram, I remember an old cartoon of two men, side by side, digging deep in the ground. The man on the left finds a small diamond. The man on the right sees the man on the left with the diamond, so he stops digging on his side, and moves to the left where the other man stood. We can see that if the man on the right continued digging on his side, he would have found a much bigger diamond, but he gave up, thinking that all the diamonds were all on the other side.

How many times have we heard stories like the Coca Cola one: Today, more than 1.4 billion servings of Coca Cola products are enjoyed every day — nearly a million servings every minute. But in the first year, 1886, they sold an average of 9 drinks a day. Today, Coca–Cola is available in more than 200 countries around the world.

We can talk about the stories of Disney, Oprah and so many others. The greatest secret is focus and persuasion.

These stories sound so wonderful BUT what if I am following the wrong path?

What if this is not the right thing for me?

What if my neighbor has a better idea?

So many thoughts like these come to me in the middle of the night when I can almost feel my bedroom being “invaded” – it almost feels crowded!

It feel like there are so many people that just want to find their place under the sun. To be famous and respected, to have their opinions cited and quoted by many – to find the diamond when they are digging.

To those people and to myself I say: Continue digging! Don’t move to another place – follow your heart and do it with love. It doesn’t matter how many followers you have now, how many sales you are booking at this moment. Just focus and persist. At this moment you are creating! No one can do it for you, and in few years from now, only you will remember how good it was.

Cheers!

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