Dear Travel Agent,
People are very visual and have short attention spans. This means that you need to use social media posts that attract the right audience, post often, and create posts that do not overwhelm and are not too long. If you follow my postings on Facebook @travelwithrosana you will see my daily posts are available for travel agents to share with their clients, and that emphasize the importance of travel and making travel a priority in people’s lives.
To reach our target audience with what we are talking about, we need to do some math:
How much does a pack of cigarettes cost?
How many packs does a person smoke a day? Let’s say 1 pack a day times 30 times 12.
I googled for information, and learned that one pack costs $6.16 x 30 (days) x 12 (months) = $2,217.60 for the year. A cruise to the Caribbean, including taxes costs less than that. And that does not include the value of saving your lungs! (In some places the price of a pack is much higher, and they can save even more!)
How much does a cafe latte (medium size) from Starbucks cost? Let’s say a person drinks one per day.
I googled this information, and the price is $3.65. 3.65 x 30 x 12 = $1.314! Sure, other drinks cost much more, like Mocha Frappuccino, etc. That could pay for a tour or a cruise.
All vices and addictions can be used and changed to make travel a priority and create memories instead of lung problems, ulcers, weight gain, etc.
Promoting these types ideas on social media like Facebook and others will build trust and relationships between you and prospective clients. Prospective clients will see how much you care about making them think, look better, and prioritize what is really important in life. Give them some guidance and cheerleading.
The new year is time for new resolutions and for travel agents to create a better and bigger network. We should all try to be a better person and give new ideas and create hope for prospective clients. They will become your traveling clients if you follow up with them. Be a cheerleader, set an example, and be a coach!
Let me know how these postings work for you.
All the best,