When is the best time…?


Dear Travel Agents,

We get asked this question over and over again: When is the best time to travel to …….?
My best answer is: It depends!

There are basically at least 2 seasons in each destination: high and low. High season is the most popular time to go. It could be related to the weather, to events, or to a natural event like migration of animals, or the northern lights, etc.  Low season is the least popular time of the year to go, and for the opposite of the above reasons

Some destinations have shoulder seasons, which occur between low and high seasons.

Prices for everything are higher during high season, and lower during low season.

A great trip depends on many factors, so let’s look at them, and not in any particular order:

  •  Price or budget: Traveling to the destination during low season will make it more affordable. Low season brings many advantages: service from the hotels, restaurants, tour guides and taxis is better, and lines at museums and places to visit are very short. There is also a greater chance of being upgraded at hotels.
  • Inflexible schedule: Many times clients need to travel during a specific time of the year because of work or school schedules. That will be the best time for them to travel.
  • Combining an event or obligation with a tour of the destination, such as when a client already has a convention or a wedding in the destination and wants to use some extra days to combine with a tour package.
  • Win of a raffle (sometimes from a fundraising event, or even a gift). Clients may already have a couple of hotel nights, or even airfare to a destination.


It is important to find out the low and high seasons for each destination so you can best inform your client, but make it clear that whenever the client wants to visit, it will always be the best time for them to travel – and tell them why!

For more information please contact me at AskRosana@aol.com



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